Born to climb, not to race.

At Iconic Climbs, we don’t ride just to compete — we ride to connect, to push limits, and to remember what the road taught us along the way. Every climb tells a story — of effort, escape, and elevation. From the switchbacks of Gibraltar Road in Santa Barbara to the iconic ascents of Europe, each route is more than a line on a map — it’s a rite of passage.

Sunset over a mountainous landscape with a winding road, featuring the Santa Barbara Iconic Climb logo.

How It Started

What began as a tribute to our local climb, Gibraltar Road, grew into something bigger — a brand built by riders, for riders. Founded in Santa Barbara, California, Iconic Climbs was created to celebrate the roads that shape us and the community that brings us together. We transform legendary climbs into wearable art — each design a nod to the grit, pride, and freedom of the ride.

Our Mission

To honor and celebrate cycling’s most meaningful and iconic moments through inspirational and powerful graphic designs. Every piece we make is crafted on demand, reducing waste and ensuring quality that matches the climbs that inspired it. We believe in sustainability, authenticity, and the idea that what you wear should say something about where you’ve been, where you’re headed next, your passion, who you're as a cyclist and member of a community.

Two cyclists on road

What We Stand For

  • Born to Climb: We’re fueled by conquering personal summits, not competition.
  • Respect for the Ride: Each design carries the story of a real climb and the riders who made it iconic.
  • Quality Over Quantity: Made-to-order production means no excess, no shortcuts — just the good stuff.
  • Community: We ride local, think global, and invite cyclists everywhere to share their climbs for future drops.

The Road Ahead

Iconic Climbs isn’t just a brand — it’s a growing movement for those who see every ascent as a reflection of who they are. Whether you’re chasing a summit or soaking in the view, you belong here. Because in the end, we’re all born to climb, not to race!

#borntoclimbnottorace