At Iconic Climbs, we celebrate the stories behind the world’s most iconic climbs. While our apparel is designed in California and crafted with care, the full ride takes more—fuel, hydration, and small essentials you actually want on the bike. Selective Partners is our curated lineup of products from U.S. brands that share our values: quality, authenticity, and respect for the ride.

  • How it works

    1. We curate a small, rotating selection from trusted U.S. brands.
    2. You order on our site—seamless checkout, same great service.
    3. They fulfill partner items directly to you (which may ship separately from Iconic Climbs products).
    4. You ride with gear that matches your standards and ours.

  • Why U.S. brands only

    We’re committed to supporting American makers and innovators, reducing transit distances where possible, and maintaining high standards for quality and accountability. Sourcing in the U.S. also lets us build tighter relationships and ensure what we feature aligns with our ethos.

  • Shipping

    • Separate shipments: Partner products are shipped directly from the brand and may arrive in different packages.

    • Tracking: You’ll get tracking for each shipment.

    • For general questions, start with us at info@iconicclimbs.com and we’ll help you get to the right place.

  • Data & privacy

    To deliver partner items, we share the minimum necessary order information (such as your name, shipping address, and the items ordered) with the partner brand solely for fulfillment. For more, read our Privacy Policy.

  • Responsibility & product quality

    Each partner brand is responsible for the production, quality, and delivery of their items. Iconic Climbs does not manufacture or warrant partner products, but we only feature brands we trust—and we’ll always help you get answers if something goes wrong.

  • Get involved

Meet our Partners

A growing list of U.S. brands we admire and use on our own rides.

Nutrition & Hydration

FORMULA 369

high-performance sports nutrition company focused on science-backed, clean fuel for endurance athletes. Their products are developed to enhance energy, hydration, and recovery for cyclists, runners, and outdoor enthusiasts. The brand emphasizes premium ingredients, balanced formulations, and sustained energy without artificial additives, appealing to athletes who value both performance and health.

Accessories & Sun care

HANDUP

Founded in Chattanooga, Tennessee, the brand combines durability, comfort, and personality—offering gloves, jerseys, socks, and lifestyle apparel built for trail, road, and gravel. Handup’s style is playful yet performance-driven.

SUN CARE

BASK

From Miami Beach, Florida, Bask creates clean, reef-safe formulas that feel weightless, never greasy, and always protective. The brand was born from a mission to prevent skin cancer through better habits , making SPF something people look forward to using every day.

Nutrition & Hydration

NEVERSECOND

An athlete-focused nutrition brand dedicated to helping you power through your toughest workouts and races. They create straightforward, high-quality energy gels, hydration mixes, and bars designed specifically for people who love endurance sports.